Attention grabbing headline here
The main headline above and this subheadline should do 3 things: 1). tell them WHO the product is for, 2). The problem you solve, and 3). what they will have more/less of if they buy
This headline should call out the problem /pain points your customer is facing. For example, "you know you should ___________, but you cant' because _______" or "There are ____ mistakes {target audience here} make when trying to {whatever your product helps them do}"
Name of problem 1
Describe the problem in more detail here. Try your best to use the language your customer uses when describing this problem. How does it effect their everyday life?
Name Of Problem 2
Don't forget to change the icon above each problem!
Name Of Problem 3
If you have more than 3 problems, you can duplicate this inner section to make 6. Or, duplicate it and then delete a column from each inner section to make 4
How would your life be different if:
- List out what your customers DREAMS of having more of
- And/ Or what they dream of having less of
- When they look into the future in a month or 6 (or however long it will take for them to use your product) what do they WANT to have accomplished?
- Help them daydream!
- If your list gets too long, duplicate this column so your list can be split between 2 columns and be easier to read
Introducing:
Describe your product in 1 sentence in terms of the RESULTS they will get – what is the big promise you can make them if they use your product?
Testimonial Title
“Include the full testimonial here – but use short paragraphs so it is easy to read”
“Pull 1 line out of testimonial that is a RESULT and highlight it here”
Name/website of person giving testimonial
There are {number here} ways That {name of your product} is different from other {Ebooks, ecourses etc.}
1st way it is different here
- List a feature, then follow that up with "so that {real life benefit here}
- For example you might say: Short lessons so that you can fit them in while in the carpool lane
2nd way it is different here
- Duplicate a column if you have 3 reasons
- Duplicate this inner section if you have 4 reasons
As you apply what you learn in {Name of your product}, you will:
- List the very specific results they will get from your product
- I like to go through each chapter or module and think of the result that one specific part will bring them and list out at least one result for each chapter or module (I don't say "In module 1 you'll learn______", instead I just list the result: "You'll learn ______ so that you can ______"
- Remember, what will they have more of or less of?
- Don't forget to add "So that:________" at the end as often as possible
- If your list gets too long, duplicate this column so your list can be split between 2 columns and be easier to read
Here is what's included/Inside OR Here's what you are going to get:
Talk about why this module/section/chapter/whatever is important.
Once you complete {Name of module/chapter/section here}, you will (or will not) {result here}.
Talk about why this module/section/chapter/whatever is important.
Once you complete {Name of module/chapter/section here}, you will (or will not) {result here}.
Continue adding additional sections to this accordion widget until you’ve described each section of your product.
Are you ready to {result they will get from your product}?
$249
$149
Add urgency here if possible. Is the price going up soon? Are bonuses only available for a while. If you don’t authentically have that type of urgency then use something like: “Get {your product} now so you can {result} in {period of time}” for example: “Get The Good Start Game Plan Now so you can have a firm business foundation in just 6 weeks”
{course/ebook} {Modules/chapters}:
- The Mindset Purge
- Boundaries of Bedrock
- Operation Organization
- Discover Your Superpower
- The Problem Quest
- The Perfect Product
Unique Features:
- Earn points by completing goals and homework that you can use to pay for additional products
- Short, searchable lessons available in video, audio and written format so you can learn anytime, anywhere
- Learn how the gospel ties into business
- Worksheets, printable pdfs, Trello templates and more
Bonuses:
Bonus #1 - Name of bonus
Value: $
Quick summary of bonus including at least 1 benefit and feature (so that)
One way to determine bonuses is by creating something that will solve an objection they may have to purchasing
Bonus #2 - Name of bonus
Value: $
Quick summary of bonus including at least 1 benefit and feature (so that)
Another way to determine a bonus is to give them part of the next step – what will they need AFTER they use your product?
Bonus #1 - Name of bonu3
Value: $
You should not have more than 2-4 bonuses. Otherwise, it just becomes clutter, so duplicate/delete columns as needed
$249
$149
Repeat urgency here
Testimonial Title
“Include the full testimonial here – but use short paragraphs so it is easy to read”
Name/website of person giving testimonial
{number} day money back guarantee
Describe the details of your guarantee policy here.
$249
$149
Repeat urgency here
I'm {Your Name}
I create {name of your product} for you
Give a short (2-3 paragraph) background into why you are qualified to create this product.
I want you to:
- List 2-3 results here that you sincerely want for your customers
Is {name of your product} Right for you?
Wondering if {Name of your product} will work for you?
The {Name of product} IS for:
- List out specific characteristics of those who will MOST benefit from your product
{Name of product} is NOT for:
- List out characteristics of those that will NOT benefit from your product
Here's why you need {name of product} today
Describe where their life will be in the future if they DON’T get your product and express that you don’t want that for them.
FAQ
Your FAQ should answer commonly asked questions as well as OBJECTIONS – reasons people will tell themselves for NOT purchasing.
Keep adding items to the accordion widget here until you’ve added all your FAQs
Invite them again to purchase by telling them what they will MISS out of if they don't
$249
$149
Repeat urgency